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DESIGN AND ITS DIRECTION

The work I share here is meant to show a passionate versatility and range in visual communication. Logos, packaging, displays, and retail environments are all voices of their brand, so here are a few conversation pieces.

LOGOS

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WORLD’S LARGEST PRINGLES™ DISPLAY

The world’s largest Pringles display

Utilizing a sense of retailtainment within a key market in California, the world’s largest Pringles™ display at Walmart was built. Creating a world of flavorful architecture with some of America’s most iconic buildings and structures, we created a unique destination that became a check-in spot on social media and gained such popularity the Walmart sold out of two weeks of inventory in three days.

WALMART™ AUTO CARE CENTER REDESIGN

Located in Lowell, Arkansas, this test store received an entire redesign from the inside out, with architecture and technology that has yet to be fully rolled out nationally.

 

Walmart’s Auto Care Center was redesigned to extend the visual language of the rest of the store by introducing color and helpful auto care tips to shoppers. The overall look and feel holds a more inviting, organized, and simplified direction. Deadline: One day.

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Poster/Invitation for the event.
Event logo with date and location information.

Circle of Life Hospice

The Circle of Life Hospice’s annual fundraiser carried the theme of Classic Hollywood movies, so it seemed appropriate to delicately transform their iconic butterfly into a structure of film reels, capturing the essence of both the event and the transformative experience of their hospice services.

 

For the event, each attendee’s table had a different movie theme created as a centerpiece, with a silent auction, door prizes and local food vendors from the surrounding area to accompany the night’s festivities.

WALMART IN-STORE REDESIGN

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Plano, Texas

Total in-store layout redesign that incorporated a new visual language that included all signage 8' and above, complete with principle photography and store navigation.

 

This new experience included new lighting above produce and new structures for wine and spirits. Vertical navigation bars were strategically placed within each department, clearing up previously blocked sight lines from across the store.

FALL/HOLIDAY PACKAGING FOR BOUNTY™ PAPER TOWELS AND PUFFS™

Both regional and national packaging for the P&G brands. The initial designs were done for Puffs and sold as a 2-pack during the fall holiday season. The “curiosity killed the cat” concept also carried through to both Bounty™ Paper Towels and Bounty™ Quilted Napkins.

National packaging for Puffs™ that included both Basic and Ultra Soft & Strong. All designs carried through the perimeter of the package. A skating chipmunk, a bundled up, skiing penguin and a Prancer just for Puffs. :) 

WINTER/HOLIDAY PACKAGING FOR PUFFS

VIDAL SASSOON™ PREMIUM BRAND: NATIONAL/INTERNATIONAL DISPLAYS

Working directly with P&G’s Design Team in Cincinnati, OH, I created this new look and feel for their revised packaging for their premium line. The larger displays would live in the more specialty shops (i.e. Dillard’s cosmetic department) while the more standard executions would be applicable to retailers like Walmart and Target. All designs were used as a guide for the national and international rollouts for all agencies of record and supporting agencies to use as a guide.

Wendy’s™ Packaging: National

My team and I were called in to secure the Wendy’s client with a 3-day turnaround and only two things to leverage: their newly revealed logo and the new, modern look of their physical store. Our solution was to bring in the simplicity of Frank Lloyd Wright-inspired architecture and hero Wendy herself, calling it “The Quality Recipe”. Allowing color and form to represent the brand with a fresh “boldness” and a brand language that was more simple and conversational, we were able to stand out from the competition and reflect the overall brand in a positive way. This work saved the client for the agency and continues to live nationwide in the Wendy’s locations today .

WALMART TO GO, Bentonville, AR

Working closely with Walmart, my team and I helped create their first effort into the convenience store channel. Logo design and internal brand language development were requested and we took it to the finish line within a busy weekend.

European Autospecialist

Traffic stopping (literally) billboard located next to the road in front of the service location.
Ad campaign series
Ad campaign series
Ad campaign series

Building brand awareness for a local automotive shop, an award-winning ad campaign was created along with a billboard that was so successfully disruptive that it had to be taken down after three days due to the traffic accidents it was causing.

Febreze™ Limited Edition Spring Collection

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Limited Edition Spring Collection

Combining the tactics of engaging, in-store execution with the reach of digital, this work successfully raised awareness of the Spring Scents campaign.

Febreze Limited Edition Spring Collection

Febreze Limited Edition Spring Collection

Febreze Pumpkin Bliss Native Ads

Within a minimum budget, a series of native ads were created to introduce the new Febreze scent of Pumpkin Bliss.

As the North American Design Director for the shopper marketing agency Saatchi & Saatchi X, my team and I were put in charge over Chapter 12 “Diamonds in the Mine” of Kevin Roberts’ book, Lovemarks: Expanded Edition. This chapter focused on what shopping is and what its experiences should and can be. If you’re not familiar with the book, here are a few of the spreads to view.

Jabba the Hutt

Star Wars Celebration 2019 Exclusive

Probably the most fun I've had designing a package in my whole career. Sadly, it was killed due to timing with the manufacturer. Ugh.

Lucasfilm

Elements of development

Lita Ford Tee closeup

With Lita Ford, it’s all about the Black Widow.