DESIGN AND ITS DIRECTION
The work I share here is meant to show a passionate versatility and range in visual communication. Logos, packaging, displays, and retail environments are all voices of their brand, so here are a few conversation pieces.
Logo design for a great local pest control company.
With Lita Ford, it’s all about the Black Widow.
Internal brand mark for Saatchi & Saatchi’s personnel development program. Leadership, Education and Professional growth.
Redesigned Walmart's private brand logo for Expert Grill
Brand mark for the Native American Indian sub-brand of Under Armour. The design was meant to emulate an iconic sweat lodge (historically used for ritual steam baths as a means of purification).
National initiative for Tide, Cascade, and Dawn. The Total Clean campaign was executed in Walmart stores nationwide.
Logo for a motorcycle ride/fundraiser to Sturgis for C.A.R.E., Saatchi & Saatchi X’s internal charity organization that focuses on local children’s charities.
T-Shirt design for C.A.R.E., Saatchi & Saatchi X’s internal charity organization that focuses on local children’s charities. This tee was sold as a limited edition during BB&BBQ 2015.
The brand mark for Walmart’s first venture into the convenience store channel.
I had the honor of creating the iconic letters for Saatchi & Saatchi’s shopper marketing agency and it’s sustainability sister. There’s a good story behind these that I wouldn’t mind sharing with you.
Brand mark of D&D's exclusive t-shirt series for GameStop stores.
Promotional T-Shirt design for Taurus Pedals. (If you play guitar, you owe it to yourself to check the 90lb. Hamster guitar pedal.)
Event logo for their annual fundraising event in Northwest Arkansas.
These icons were developed to highlight monthly employee awards to those who were nominated by their peers. Each icons represents a key characteristic of success.
Logo design for the famed location. Bucket list: I finally had an opportunity to work with Shannon Lee, Bruce Lee’s daughter. An experience I'll never forget.
Created for the Sam M. Walton College of Business, Center for Retailing Excellence.
Visual lockup for a graphic novel/movie concept.
Successful Women in Management, or SWIM, is an internal developmental program for women within Procter & Gamble’s Walmart Team.
Test concept for P&G to deliver product samples to bloggers and designed for real-time feedback (think “focus group”, but in the comfort of your own home).
WORLD’S LARGEST PRINGLES™ DISPLAY
Utilizing a sense of retailtainment within a key market in California, the world’s largest Pringles™ display at Walmart was built. Creating a world of flavorful architecture with some of America’s most iconic buildings and structures, we created a unique destination that became a check-in spot on social media and gained such popularity the Walmart sold out of two weeks of inventory in three days.
WALMART™ AUTO CARE CENTER REDESIGN
Located in Lowell, Arkansas, this test store received an entire redesign from the inside out, with architecture and technology that has yet to be fully rolled out nationally.
Walmart’s Auto Care Center was redesigned to extend the visual language of the rest of the store by introducing color and helpful auto care tips to shoppers. The overall look and feel holds a more inviting, organized, and simplified direction. Deadline: One day.
Initial look of the store redesign located in Pleasant Grove Crossing, Lowell, AR. Focusing here on the grocery ceiling signage, I worked closely with NYC’s Saatchi & Saatchi to extend this look into the Auto Care Center.
Department entrance. As shoppers enter, they see an introduction of visual communication that sets it apart from the rest of the store.
The Battery Center was designed to be more clear and simplified, carrying through the overarching visual language with colors of distinction.
Checkout station was redesigned to be more ADP compliant with two checkout locations on either side and animated video monitors above.
Colors combine with helpful auto care tips for shoppers as they engage with the department.
Simple signage that carries the brand voice as you exit the store.
Circle of Life Hospice
The Circle of Life Hospice’s annual fundraiser carried the theme of Classic Hollywood movies, so it seemed appropriate to delicately transform their iconic butterfly into a structure of film reels, capturing the essence of both the event and the transformative experience of their hospice services.
For the event, each attendee’s table had a different movie theme created as a centerpiece, with a silent auction, door prizes and local food vendors from the surrounding area to accompany the night’s festivities.
WALMART IN-STORE REDESIGN
Total in-store layout redesign that incorporated a new visual language that included all signage 8' and above, complete with principle photography and store navigation.
This new experience included new lighting above produce and new structures for wine and spirits. Vertical navigation bars were strategically placed within each department, clearing up previously blocked sight lines from across the store.
FALL/HOLIDAY PACKAGING FOR BOUNTY™ PAPER TOWELS AND PUFFS™
Both regional and national packaging for the P&G brands. The initial designs were done for Puffs and sold as a 2-pack during the fall holiday season. The “curiosity killed the cat” concept also carried through to both Bounty™ Paper Towels and Bounty™ Quilted Napkins.
National packaging for Puffs™ that included both Basic and Ultra Soft & Strong. All designs carried through the perimeter of the package. A skating chipmunk, a bundled up, skiing penguin and a Prancer just for Puffs. :)
WINTER/HOLIDAY PACKAGING FOR PUFFS
VIDAL SASSOON™ PREMIUM BRAND: NATIONAL/INTERNATIONAL DISPLAYS
Working directly with P&G’s Design Team in Cincinnati, OH, I created this new look and feel for their revised packaging for their premium line. The larger displays would live in the more specialty shops (i.e. Dillard’s cosmetic department) while the more standard executions would be applicable to retailers like Walmart and Target. All designs were used as a guide for the national and international rollouts for all agencies of record and supporting agencies to use as a guide.
Wendy’s™ Packaging: National
My team and I were called in to secure the Wendy’s client with a 3-day turnaround and only two things to leverage: their newly revealed logo and the new, modern look of their physical store. Our solution was to bring in the simplicity of Frank Lloyd Wright-inspired architecture and hero Wendy herself, calling it “The Quality Recipe”. Allowing color and form to represent the brand with a fresh “boldness” and a brand language that was more simple and conversational, we were able to stand out from the competition and reflect the overall brand in a positive way. This work saved the client for the agency and continues to live nationwide in the Wendy’s locations today .
WALMART TO GO, Bentonville, AR
Working closely with Walmart, my team and I helped create their first effort into the convenience store channel. Logo design and internal brand language development were requested and we took it to the finish line within a busy weekend.
Building brand awareness for a local automotive shop, an award-winning ad campaign was created along with a billboard that was so successfully disruptive that it had to be taken down after three days due to the traffic accidents it was causing.
Febreze™ Limited Edition Spring Collection
Limited Edition Spring Collection
Combining the tactics of engaging, in-store execution with the reach of digital, this work successfully raised awareness of the Spring Scents campaign.
Febreze Limited Edition Spring Collection
Febreze Limited Edition Spring Collection
Febreze Pumpkin Bliss Native Ads
Within a minimum budget, a series of native ads were created to introduce the new Febreze scent of Pumpkin Bliss.
As the North American Design Director for the shopper marketing agency Saatchi & Saatchi X, my team and I were put in charge over Chapter 12 “Diamonds in the Mine” of Kevin Roberts’ book, Lovemarks: Expanded Edition. This chapter focused on what shopping is and what its experiences should and can be. If you’re not familiar with the book, here are a few of the spreads to view.
Jabba the Hutt
Star Wars Celebration 2019 Exclusive
Probably the most fun I've had designing a package in my whole career. Sadly, it was killed due to timing with the manufacturer. Ugh.
Elements of development
Add a little whimsy to your kitchen with this Pokemon Pokeball Popcorn Maker. It's as easy as catching a Magikarp! When all else fails...this Pokeball Popcorn Maker will catch 'em all - kernels, that is.
If Wolverine is your spirit animal, then Corn on the Claws is the cooking accessory you’ve been waiting a painful eternity to possess. It’s time to let your inner beast out at your next cookout. ‘Nuff said.
~ Highlighted on Comicbook.com