My name is Michael Crutchfield and I have a deep passion for creating great work with great people. I love gatherings with good friends, movies that bring emotion, mixed martial arts, and a fresh new copy of my favorite book.
I’ve always loved problem solving and many aspects of visual communication, which attracted me since I was a small child. Emotions that images can trigger, prompting reactions to unique ideas while breathing life into their expressions and experiences have been the fuel of my passions.
Over the years, I've used those passions to help build billion dollar brands (P&G, Walmart, GameStop, Disney, Wendy’s, among others) and helped grow a small agency of 18 people into a global presence of 17 offices worldwide. Teaching illustration and cartooning at my alma mater was definitely one of my favorite experiences in the past as well.
I've always been enamored with many aspects of art and the stories it can tell. Which is why expressing myself in different mediums captured my imagination at an early age. I completed high school art in the 6th grade, and later graduated from Oklahoma State University, Institute of Technology with a degree in Visual Communications. After beginning my career in broadcasting with ABC-TV, I soon gravitated towards both the agency and brand sides, spending years refining my craft in creating unique experiences through the impact of conceptual design.
In 1998, I joined ThompsonMurray, a small agency in Northwest Arkansas. Comprised of only 18 people at the time, we became part of the pioneering team that helped develop shopper marketing with Procter & Gamble, Walmart and SAM’S Club Customer teams. We rapidly grew into a global presence of 17 offices in a handful of years, and in 2004, we were acquired by Saatchi & Saatchi to become their shopper marketing agency, Saatchi & Saatchi X. During my 17.5 years there, I held positions as Creative Director and Design Director of North America.
I'm a constant explorer of inspiration, always searching for new creative solutions, love being in a team environment, enjoy mentoring others and I'm a sucker for a puppy, no matter the breed.
If you wish to contact me and say hello or are interested in a special project, please feel free to reach me at (That's "crutch" spelled backwards.)